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About

We are from everywhere.

Create Something Amazing, a Los Angeles-based, woman-owned, and black-owned full-service event production company, is your gateway to unparalleled excellence. We specialize in transforming visionary concepts and dreams into immersive experiences that transcend the ordinary.

At CSA, we take pride in creating culturally inclusive environments, dedicated to inspiring profound human connections and sparking boundless imaginations through our meticulously crafted events. For discerning clientele seeking the extraordinary, CSA is your trusted partner in bringing your vision to life in the most remarkable and inclusive way possible.

  • We have 15 years of industry experience.

  • 200+ produced events under our belt.

  • We have produced : Brand activations, interactive experiences, videos, live events, broadcasts, and festivals are our expertise

  • Commitment to sustainable production practices, diverse teams, and executing at the highest quality

  • Projects across 34 locations including California, Austin, Miami, Washington, London, New York, Switzerland, Cannes and more….

OUR TEAM CONTAINS PROBLEM SOLVERS,PRODUCTION WIZARDS, COLLABORATORS, AND CREATIVE THINKERS.

WE ARE A DIVERSE TEAM PASSIONATE ABOUT CREATING UNIQUE EXPERIENCES THAT ARE TRUE TO YOUR BRAND DNA.

WE MAKE EVENTS GUIDED BY CREATIVITY AND PASSION, PRODUCING A SEAMLESS PRODUCTION.

Our Purpose

Here at our company, we believe in embracing the power and potential of diverse talent. We understand that creativity knows no boundaries and that the most innovative ideas can come from unexpected places. That's why we have built a team that represents a vibrant tapestry of backgrounds, experiences, and perspectives.. We pride ourselves on being a place where talent from all walks of life can find a home. We foster an inclusive environment that champions diversity in gender, race, age, ethnicity, sexual orientation, and beyond. We believe that by nurturing a culture of inclusion, we create an atmosphere where creativity flourishes and innovative events emerge.

Values

In everything we do, our company is dedicated to making a positive impact on our planet and community. We prioritize local sourcing, sustainable practices, repurposing materials, reusing resources, and reducing waste in our creative design process, reflecting our commitment to sustainability and responsible practices.

Think Outside of the Box 

Be Yourself 

Give Open and Honest Feedback

Drive with Purpose

Inspire & Develop Deeper Connections

Diana Sabb

Owner + Event Director

From crafting pop-up cocktail experiences in Los Angeles, to producing activations at the World Economic Forum in Davos Switzerland; Diana’s unparalleled ambition led her to create a production company; with global capabilities-that shattered the mold of conventional vendor expectations.

Based in the global mecca of creativity and production-Los Angeles, Diana’s specialty lies within her ability to understand the core values and intentions of global brands-and fusing them with an intimate and personal touch of care; that culminates in a transformative and holistic experience-for both her clients and their consumers. 

Maybe it’s her inner professional melomaniac, and love for music. Maybe it’s because her low level OCD-won’t let her overlook her client’s needs? Like the ones that can’t be codified in a scope of work. Or maybe-just maybe-she’s the one willing to go above and beyond; to ensure her client’s vision is brought to life and exceeds their wildest expectations.

So whether you're looking for an expert's touch on developing your concept, elevating your strategy, or fully executing your event we’ve got you covered. Because creating something amazing isn’t just our brand name. It’s the standard for how we bring your values to life.

Meet the Team

  • Alisha Pennington

    Director of Business Development

  • Maurice Pennington

    Director of Operations

  • Sevim Abaza

    Creative Strategist

  • Traci Flemons

    Creative Designer

  • Chantel Evans

    Creative Associate

  • Reece Goodman

    Producer

  • Anne Haley

    Producer

  • Seth Wolfson

    Producer

  • Sammy Jonny

    Producer

  • Aaron Brown

    Production Coordinator

  • Stephen Luna

    Photographer

  • Adriana Gonzalez

    Photographer